What is new media?
New media is a broad term for communicating information dynamically and interactively. It is the amalgamation of traditional media such as films, images, music and the written word but with interactive features. Interactivity is enabled through digital means such as computer programs, games consoles, computer hand-held devices, communication technologies and the internet. Interaction such as online multi-player gaming and social networking (Facebook, Twitter, Blogs, and Wikis) for example, allow users to behave actively instead of passively through creative participation, feedback and community formation.
With the popular demand of eBooks, which can be read on devices such as Amazon’s Kindle, Apple’s iPad and Blackberry’s Playbook, new opportunities have arisen for writers. Publishers are beginning to realise the potential of the new art form in creating, for example, interactive eBooks and we hope the prize will raise awareness, reward those working in new media and add to the debate. Read what Michael Bhaskar, Digital Publishing Manager at Profile Books, has to say on his article a view from the publishing office. This new digital platform offers writers the chance to explore a playground of limitless creations and new opportunities to collaborate with other artists.